About NIU
We design and develop smart electric vehicles that move people forward, powering everyday journeys for over 4 million riders in more than 50 countries.
Our mission
We are redefining urban mobility through design and technology across all forms of urban transport.
NIU Technologies · Founded 2014 · NASDAQ: NIU
NIU in numbers
Founded in Beijing
Riders worldwide
Countries & markets
Kilometers ridden · live data
International design awards
What drives us
Our vehicles aren’t finished until they perform at -10°C, run clean after 30,000 km, and last for years of real-world use. Technology enables performance, not the other way around.
We design for how movement is changing. As urban populations grow, mobility must evolve to keep society moving.
Faster off the line, quieter on the road, and more efficient to run. A NIU sets the standard for modern mobility.
What we stand for
Other brands buy design, outsource software, and split customer experience across partners. We build and connect everything in-house, so the NIU experience is consistent from first touch to daily use.
01 — DESIGN
The NIU silhouette wasn’t an accident. It’s the answer to what a vehicle looks like when you drop the constraints of a combustion engine. Clean surfaces, a visible battery, a signature DRL. 17 international design awards later, that’s still our line.
Awarded 17 times internationally02 — TECHNOLOGY
Cloud-ECU, in-house battery management, our own app with over 4 million users. We build the platform our vehicles run on ourselves — which is why we can roll out range, safety and software updates out of the box, without waiting on third parties.
Cloud-ECU · OTA-Updates03 — COMMUNITY
NIU riders meet in 56 countries, organize rides and tours, and share thousands of posts every day under #niumobility. We ride with them, listen, and continuously improve through real-world feedback.
#niumobilityOur story
The moments that decided who we are today — not a chronicle, a trajectory.
2014
Beijing. The bet: an urban electric vehicle that doesn’t look like an electrified combustion bike.
2015
Over US$11M crowd-funded in 15 days. NQi unveiled at EICMA Milan. The first NIU sells out fast.
2016
MQi launches with US$13M raised in 15 days. First sales on the continent that takes urban electric mobility seriously.
2018
Red Dot, iF, IDEA, Good Design (G Mark) — the MQi series sweeps every award that matters in the same year. Product launch at the Louvre, Paris.
2018
Ticker: NIU. From a Beijing studio to a publicly listed mobility manufacturer in four years.
2019
Three new flagship series unveiled at EICMA Milan. NIU’s line-up matures from city scooter to full urban portfolio.
2020
NIU enters the electric-motorcycle era. Premiered in Las Vegas. By year’s end NIU is in 46 markets, 1.5M cumulative sales.
2021
Cumulative riding distance — every single kilometre emission-free. 3,300+ retail locations globally. 2.7M cumulative sales.
2022
KQi2 wins “Best all-round kick-scooter” (Electric Scooter Guide). NGT is the working vehicle for the G20 Business Summit in Bali.
2023
NIU leaves the city for the first time. Proof: the platform carries off-road too. SQi wins Red Dot Best of the Best.
2024
Last-mile gets its own answer: lightweight, foldable, long-distance capable.
2025
A new chapter for the urban classic. More range, more torque, #1 in the 1000PS class ranking.
Today
And, honestly — we’re just getting started.
Worldwide
Headquarters · China
Listed on
Publicly traded in New York since 2018. Reported to global standards, accountable to riders and shareholders alike.
Recognition
Red Dot · iF · IDEA · G Mark · Golden Pin · Best of IFA — juries in Germany, the United States, Japan and Taiwan independently reached the same conclusion: what a NIU looks like isn’t taste, it’s consensus.
2017 · 2018 · 2023 · 2024 · 2025
Five times in eight years — incl. Best of the Best for SQi (2023). NQiX (2025), XQi3 (2024), UQi+ (2023), U1 (2018), M1 (2017).
2018 · 2023 · 2025
Awarded for M1 (2018), KQi2 and KQi Youth+ (2023), and XQi3 (2025).
2017 · 2018
Silver for M1 and U1. Industrial Designers Society of America.
2017 · 2018 · 2024
Japan’s Good Design Award for M1, U1 and XQi3 — the strictest jury in the field.
2024
Best Design 2024 for XQi3. Taiwan’s design landmark.
2023
New York Product Design Award — Gold Winner, Vehicle Technologies. KQi3 Pro.
2023
Gadget Match honors the KQi Air X at IFA Berlin.
2023
Best Electric Scooter 2023 — KQi3 Max.
ReNIU · Sustainability
“We’re doing something for the environment” — everyone says that. We do it with live numbers every NIU feeds in — pulled fresh every day from our app community:
10Mt
CO₂ avoided worldwide — live count of the NIU community.
41Bn
Kilometers ridden
501M
Trees equivalent
Built green · Facts that matter
+14
Within a single year, S&P Global lifted our ESG Score to 43 — putting NIU among the top 32% of global automotive brands and making us the first Chinese e-2W manufacturer ever listed on CDP.
ISO14040
TÜV SÜD certifies the full lifecycle of every flagship — from the 994 kg CO₂ of an NQiX 500 to the 215 kg of a KQi 200P. We’re the first e-motorcycle maker in Greater China with a complete ISO 14040 LCA on the books.
41Bn km
41 billion kilometres add up: 10 million tonnes of CO₂ left in the ground and 500 million trees worth of carbon absorption. In 2024 alone, we recycled 150 tonnes of used batteries — a 50% jump on last year.
32%
Our factory generated 1.1 million kWh of its own solar power last year — a 49% jump that already covers nearly a third of consumption. The site is ISO 14001 certified for environmental management.
“NIU doesn’t just claim to be green — we prove it through independent verification, transparent reporting, and measurable results.”
Ready?
Over 1,200 dealers in Europe, unrushed test rides, 2-year warranty. Pick a model — work out the rest with the dealer around the corner.
