MAKE LIFE ELECTRIC

ABOUT NIU - MAKE LIFE ELECTRIC

NIU Technologies (NASDAQ: NIU), founded in 2014, is the world’s leading provider of smart urban mobility solutions. We are dedicated to revolutionizing urban transportation by designing, manufacturing, and selling a comprehensive range of high-performance electric vehicles, including motorcycles, mopeds, kick-scooters, and e-bikes. At NIU, our mission is to redefine urban commuting through the use of advanced technology and innovative design, creating products that are not only functional and efficient but also environmentally friendly.

Diverse Product Portfolio

NIU’s diverse product portfolio is designed to meet the varied needs of urban travelers, catering to different travel scenarios—whether it’s a quick ride across town, a daily commute, or leisurely exploration. Our products are crafted to provide the perfect solution for every type of urban journey. Currently, NIU offers two main model lineups:

Electric Motorcycles, Mopeds, and Dirt Bikes:

This series offers a broad range of vehicle types that deliver flexible and efficient travel options. Our lineup includes:

  • RQi: A high-performance electric motorcycle designed for speed enthusiasts who demand power and agility.
  • XQi: A versatile electric motorcycle suited for various urban riding conditions, offering a blend of power and efficiency.
  • NQi Series: Renowned for its sleek design and robust performance, ideal for daily commutes and urban adventures.
  • MQi Series: Compact yet powerful, the MQi series is perfect for navigating crowded city streets.
  • UQi Series: A lightweight and nimble choice, ideal for shorter trips and quick errands.
  • F Series: A blend of style and functionality, catering to diverse urban mobility needs.

Micro-Mobility Solutions:

As cities become more congested and the need for convenient short-distance travel increases, NIU has developed a series of micro-mobility products. This includes:

  • KQi Kick-Scooter Series: Our KQi series kick-scooters are designed with urban commuters in mind, offering a perfect solution for short trips and last-mile connectivity. The KQi scooters combine sleek design, durability, and innovative technology to provide a smooth and comfortable ride. Features like regenerative braking, customizable riding modes, and robust build quality make the KQi series stand out in the market. Whether you’re navigating busy streets or cruising through parks, the KQi kick-scooter ensures a reliable, fun, and eco-friendly travel experience.
  • BQi E-Bike Series: The BQi series merges the convenience of a bicycle with the power of electric propulsion, making it an excellent choice for longer commutes and uphill rides. With ergonomic designs and powerful motors, BQi e-bikes offer comfort and efficiency for urban riders.

Omnichannel Retail Model

To enhance customer experience and accessibility, NIU has adopted an omnichannel retail model that integrates both offline and online sales channels. This approach ensures that our products and services are easily accessible to users wherever they are. Customers can explore NIU's product lineup in physical stores, take test rides, and receive personalized support. Additionally, our online platform provides a seamless shopping experience with detailed product information, customer reviews, and easy purchasing options.

At NIU, we are committed to innovation, quality, and sustainability. Our goal is to transform urban mobility by offering a range of smart, efficient, and eco-friendly transportation solutions, paving the way for the future of urban commuting.

Mission:

Our mission is to redefine urban mobility and make life better.

Vision:

Our vision is to become the number one brand for urban mobility that is powered by design and technology.

MORE THAN 3 MILLION DRIVERS WORLDWIDE

Our community of millions of riders around the world means everything to us. But that's not all. We're partnering with next-generation ride-sharing companies and global businesses that are driving the transition from gas to electric. Together, our movement is changing the way we get around, work and live. We believe the future is electric.

HISTORY

2024

  • NIU launches KQi Air and KQi300 series

2023

  • SQi wins 2023 Red Dot: Best of the Best.
  • NIU launches its first off-road electric motorcycle, XQi3, at EICMA in Milan, Italy

2022

  • NIU launches KQi1.
  • NIU launches SQi、2022 UQi+, and B2.
  • KQi2 wins the "2022 Electric Scooter Guide Best all-round kick-scooter".
  • NGT as the working vehicle for the 2022 G20 Business Summit in Bali, Indonesia.

2021

  • NIU fans' cumulative riding distance exceeding 10 billion kilometers.
  • YQi, MQiGT EVO, KQi2 Pro, KQi3 Max, and BQi models are exhibited at EICMA in Milan,Italy.
  • The number of global stores exceeds 3,300, with the total sales volume exceeding 2.7 million units.

2020

  • The launch of RQi and TQi at CES in Las Vegas, USA.
  • NIU enters 46 countries and regions worldwide, with a global cumulative global sales volume exceeding 1.5 million units.

2019

  • The launch of UQi+ and UQis.
  • The launch of NQi GTS, MQi GT, UQi GT at EICMA in Milan, Italy.
LEADING GLOBAL PROVIDER OF ELECTROMOBILITY ON TWO WHEELS
ALL IMPORTANT INTERNATIONAL DESIGN AWARDS
We strive to create the best possible user experience through design and technology. The result: we have won all the major international design awards and the trust and loyalty of our drivers.

2018

  • The MQi Series captures the seven global design awards including Red Dot Design Award and IF Design Award of Germany, the iDEA from United States and the Japanese G Mark (Good Design Award).
  • 1,000,000,000 kilometers driven on all NIU scooters combined.
  • NQi GT and MQi+ 2018 Product Launch and NIU Urban Mobility Summit at the Louvre Museum in Paris, France.
  • NIU has reached a milestone of 430,000 electric scooters sold.
  • NIU Care is launched to provide after sales maintenance service for customers.
  • The launch of UQim.
  • NIU is listed on the NASDAQ.

2017

  • The launch of the UQi Series scooter.
  • NIU is showcased at INNERSECT.
  • Project X Concept Moto scooter is revealed at EICMA, Milan, Italy.
  • NIU has reached a milestone of 300,000 electric scooters sold.

2016

  • The launch of the MQi Series electric scooter which raises over USD $13 million in 15 days.
  • NIU begins sales in Europe.
  • NIU wins a prestigious top sales award in electric scooters from a major ecommerce platform.
  • 100,000,000 kilometers driven on all NIU scooters combined.

2015

  • Launch of the NQi Series scooter.
  • Online crowd fundraising launch raises over USD $11 million in 15 days.
  • One day limited edition NQi Series electric scooter sold USD $13 million.
  • NIU shows the NQi at EICMA, in Milan, Italy.
  • NIU Cover is launched to provide digital insurance for our riders.

2014

  • NIU was born.

OUR COMMITMENT TO PLANET EARTH

ReNIU is a global sustainability initiative committed to renewing our planet and supporting green initiatives to change the way we live by redefining urban mobility and making life better. For Earth Day 2022, our drivers have renewed their communities on 5 continents!