BECOME A NIU DEALER NOW!

We are expanding our dealer network

Join us and grow your business with the number one electric moped and scooter brand with significantly more registrations than its competitors.

EXCLUSIVE DEALER BENEFITS

Earn higher margins than petrol 125cc scooters
Access Europe’s #1 electric two-wheeler brand
Free B2B portal & online training platform
Receive vehicles & spare parts within 48–72 hours
MORE ATTRACTIVE PRICING AND DEALER MARGINS
NIU’s direct market model means better returns for dealers. The NQiX 500, for example, delivers significantly higher margins than petrol 125cc scooters — with less service effort and growing customer demand.

Electric mobility is not just the future – it’s a more profitable business than petrol today.
PROVEN PRODUCTS CUSTOMERS ASK FOR
NIU vehicles are among the most positively reviewed electric scooters in Europe.

Our NQiX 500 in particular has received strong, performance-focused reviews all over Europe, including 1000ps and DueRuote, highlighting power, quality, and value for money.

Sell products that customers already know and love before they even step into your store.
AFTERSALES & TRAINING
As a NIU dealer, you partner with your local NIU Entity, with no importer in between.
Our local expert team supports you on-site, before and after every sale.

What this means for you:
- Personal relationship with NIU (sales, technical & marketing)
- On-site aftersales & technical support
- Fast assistance for warranty & service cases
- Free offline sales & technical trainings led by NIU experts
- Free online trainings via the NIU Academy with product, sales, and technical content
VEHICLES & SPARE PARTS AVAILABLE IN 48–72 HOURS
With our optimized Europe-wide logistics, local warehouses, and dedicated battery service network, you get:
- Vehicles & spare parts delivered within 48–72 hours
- Reliable planning
- Minimal downtime for service and repairs
- Transparent status insights on your delivery

Fast delivery is part of the NIU experience.
BECOME A NIU DEALER NOW AND ENJOY ADDITIONAL BENEFITS!
Apply now
NIU PORTAL
Your free digital hub for smarter dealer operations.
The NIU Dealer Portal gives you 24/7 access to a single platform to order vehicles, spare parts, POS materials, and accessories.
NIU ACADEMY
Enhance your product knowledge with the NIU Academy – our online training platform with practical courses, guides, and valuable training materials about NIU products.
MARKETING SUPPORT
Our expert marketing team drives online customers to your store and creates a better in-store experience.

Digital support:
- Hyperlocal online advertising featuring your dealer name
- Campaigns focused on test rides and visits to your store
- Regional & national brand campaigns
- Professional PR support

POS & showroom support:
- High-quality POS materials
- NIU branding elements for your store
- Showroom concepts and visual guidelines

NIU EUROPE

LOCATIONS ACROSS EUROPE
Benefit from on-site aftersales & technical support
ADMINISTRATION AND TECHNICAL SUPPORT
for dealers and customers.
WAREHOUSING & LOGISTICS ACROSS EUROPE
for short delivery times.
DEALER CATEGORIES
STANDARD DEALER
Traditional scooter dealer with a small NIU display area and standard POS material
PREMIUM STORE
Shop-in-shop concept in a multi-brand store with a dedicated area exclusively for NIU
FLAGSHIP STORE
A NIU-branded store exclusively dedicated to promoting the brand and selling NIU products

Still not convinced?

See What Dealers Are Saying

In our 2025 annual European dealer survey of 100+ dealers, NIU scored:

5/5 – Dealer Support
4.8/5 – Technical Support
4.6/5 – Price-to-Performance

European dealers consistently rate NIU highly for support and dependability. Join our network and align your business with a trusted and reliable brand.