Higher margins than petrol
Earn more per unit than a 125cc petrol scooter — with less service effort and growing demand.
NIU's direct market model means better returns, with no importer in between.
NIU Dealer Program
Become a NIU dealer
Join the world's #1 electric two-wheeler brand. Higher margins, faster logistics, real local support — and products customers already want.
Why partner with NIU
Exclusive dealer benefits
Everything you need to sell electric profitably — from margins to logistics to marketing that drives riders to your door.
The world's #1 e-two-wheeler
Stock the brand with significantly more registrations than its competitors worldwide.
Customers already know and trust NIU before they walk through your door.
Free B2B portal & training
Order vehicles, spare parts and POS material 24/7 through one platform.
Upskill your team with the NIU Academy — both included, no extra cost.
Vehicles in 48–72 hours
Warehouses and a dedicated battery network keep you stocked.
Fast, reliable delivery means minimal downtime and dependable planning.
MORE ATTRACTIVE PRICING AND DEALER MARGINS
NIU’s direct market model means better returns for dealers. The NQiX 500, for example, delivers significantly higher margins than petrol 125cc scooters — with less service effort and growing customer demand.
Electric mobility is not just the future – it’s a more profitable business than petrol today.
Electric mobility is not just the future – it’s a more profitable business than petrol today.
PROVEN PRODUCTS CUSTOMERS ASK FOR
NIU vehicles are among the most positively reviewed electric scooters in Europe.
Our NQiX 500 in particular has received strong, performance-focused reviews all over Europe, including 1000ps and DueRuote, highlighting power, quality, and value for money.
Sell products that customers already know and love before they even step into your store.
Our NQiX 500 in particular has received strong, performance-focused reviews all over Europe, including 1000ps and DueRuote, highlighting power, quality, and value for money.
Sell products that customers already know and love before they even step into your store.
AFTERSALES & TRAINING
As a NIU dealer, you partner with your local NIU Entity, with no importer in between.
Our local expert team supports you on-site, before and after every sale.
What this means for you:
- Personal relationship with NIU (sales, technical & marketing)
- On-site aftersales & technical support
- Fast assistance for warranty & service cases
- Free offline sales & technical trainings led by NIU experts
- Free online trainings via the NIU Academy with product, sales, and technical content
Our local expert team supports you on-site, before and after every sale.
What this means for you:
- Personal relationship with NIU (sales, technical & marketing)
- On-site aftersales & technical support
- Fast assistance for warranty & service cases
- Free offline sales & technical trainings led by NIU experts
- Free online trainings via the NIU Academy with product, sales, and technical content
VEHICLES & SPARE PARTS AVAILABLE IN 48–72 HOURS
With our optimized Europe-wide logistics, local warehouses, and dedicated battery service network, you get:
- Vehicles & spare parts delivered within 48–72 hours
- Reliable planning
- Minimal downtime for service and repairs
- Transparent status insights on your delivery
Fast delivery is part of the NIU experience.
- Vehicles & spare parts delivered within 48–72 hours
- Reliable planning
- Minimal downtime for service and repairs
- Transparent status insights on your delivery
Fast delivery is part of the NIU experience.
Included with every partnership
Your dealer toolkit
Three platforms that take the admin off your plate and put more riders in your showroom.
NIU Portal
Your free digital hub. Order vehicles, spare parts, POS material and accessories — 24/7 from one platform.
NIU Academy
Online training with practical courses, guides and materials — so your team knows every product inside out.
Marketing support
Hyperlocal ads in your name, test-ride campaigns, national brand campaigns, PR and high-quality POS material for your store.
Your line-up
The range you'll be selling
From 50cc-class commuters to A1 e-motorcycles, off-road and micromobility — one brand covers your whole showroom.
Find your fit
Three ways to be a NIU dealer
From a focused display corner to a full brand store — choose the format that matches your business.
Standard Dealer
A traditional scooter dealer with a small NIU display area and standard POS material. The easiest way to add electric to your line-up and start earning.
Apply now
Premium Store
A shop-in-shop concept inside a multi-brand store, with a dedicated area exclusively for NIU. More presence, more branding, more reasons for riders to choose you.
Apply now
Flagship Store
A NIU-branded store dedicated entirely to the brand and selling NIU products. The full experience — and the strongest statement of partnership.
Apply now
NIU Worldwide
Local for you — connected worldwide
Local team, local stock, local support — embedded in a worldwide network.
Claim your regionLocal presence
Direct support for our dealers — aftersales and technical help close to you.
Administration & tech support
For dealers and customers alike — handled by people, not portals.
Warehousing & logistics
For short, dependable delivery times — distributed worldwide.
Rated by the people who sell it
Dealers rate NIU highly
In our 2025 dealer survey of 100+ partners, NIU scored at the top for the things that actually matter day to day.
0/5Dealer support
0/5Technical support
0/5Price-to-performance
0+Dealers surveyed
Still deciding?
Align with a brand the world trusts
Dealers worldwide consistently rate NIU at the top for support and dependability. Join our network — there's room for you.
Apply now to become a NIU dealer