BECOME A NIU DEALER NOW!

We are expanding our dealer network

Apply now

Join us and grow your business with the number one electric moto brand. Top-selling Kick Scooters, Electric Dirt Bikes & Golf Carts

EXCLUSIVE DEALER BENEFITS

More attractive pricing and dealer margins

Access Americas #1 electric two-wheeler brand

Free B2B portal & online training platform

Better availability of vehicles & spare parts

MORE ATTRACTIVE PRICING AND DEALER MARGINS

By working directly with NIU — without intermediaries — you benefit from competitive pricing, strong margins, and clear commercial conditions that support long-term growth.

Electric mobility is not just the future – it’s a more profitable business than petrol today.

FULL BRAND FOCUS

No distractions from competing manufacturers. We focus entirely on building NIU as a leading electric mobility brand in the US — and supporting our dealers every step of the way.

DIRECT COMMUNICATION WITH NIU

As a NIU dealer, you work directly with our dedicated US team. From sales and product support to technical questions and operations, you get fast, personal, and reliable support when you need it.

BETTER AVAILABILITY OF VEHICLES & SPARE PARTS

Thanks to optimized logistics and local warehousing, NIU vehicles and spare parts are available quickly and reliably. Our growing service network helps you plan confidently and serve customers faster.

BECOME A NIU DEALER NOW AND ENJOY ADDITIONAL BENEFITS!

Apply now

NIU PORTAL

Your free digital hub for smarter dealer operations.
The NIU Dealer Portal gives you 24/7 access to a single platform to order vehicles, spare parts, POS materials, and accessories.

NIU ACADEMY

Enhance your product knowledge with the NIU Academy – our online training platform with practical courses, guides, and valuable training materials about NIU products.

MARKETING SUPPORT

Our expert marketing team drives online customers to your store and creates a better in-store experience.

Digital support:
- Hyperlocal online advertising featuring your dealer name
- Campaigns focused on test rides and visits to your store
- Regional & national brand campaigns
- Professional PR support

POS & showroom support:
- High-quality POS materials
- NIU branding elements for your store
- Showroom concepts and visual guidelines