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NIU dealer store at night
NIU Dealer Program

Become a NIU dealer

Join the world's #1 electric two-wheeler brand. Higher margins, faster logistics, real local support — and products customers already want.

Apply now
Why partner with NIU

Exclusive dealer benefits

Everything you need to sell electric profitably — from margins to logistics to marketing that drives riders to your door.

Higher margins than petrol

Earn more per unit than a 125cc petrol scooter — with less service effort and growing demand.

NIU's direct market model means better returns, with no importer in between.

The world's #1 e-two-wheeler

Stock the brand with significantly more registrations than its competitors worldwide.

Customers already know and trust NIU before they walk through your door.

The Full Dealer Suite, free

Vehicles, orders, deliveries and warranty claims in one rebuilt dealer portal, 24/7.

Plus free training for your whole team in the NIU Academy.

Vehicles in 48–72 hours

Warehouses and a dedicated battery network keep you stocked.

Fast, reliable delivery means minimal downtime and dependable planning.

MORE ATTRACTIVE PRICING AND DEALER MARGINS
NIU’s direct market model means better returns for dealers. The NQiX 500, for example, delivers significantly higher margins than petrol 125cc scooters — with less service effort and growing customer demand.

Electric mobility is not just the future – it’s a more profitable business than petrol today.
PROVEN PRODUCTS CUSTOMERS ASK FOR
NIU vehicles are among the most positively reviewed electric scooters in Europe.

Our NQiX 500 in particular has received strong, performance-focused reviews all over Europe, including 1000ps and DueRuote, highlighting power, quality, and value for money.

Sell products that customers already know and love before they even step into your store.
AFTERSALES & TRAINING
As a NIU dealer, you partner with your local NIU Entity, with no importer in between.
Our local expert team supports you on-site, before and after every sale.

What this means for you:
- Personal relationship with NIU (sales, technical & marketing)
- On-site aftersales & technical support
- Fast assistance for warranty & service cases
- Free offline sales & technical trainings led by NIU experts
- Free online trainings via the NIU Academy with product, sales, and technical content
VEHICLES & SPARE PARTS AVAILABLE IN 48–72 HOURS
With our optimized Europe-wide logistics, local warehouses, and dedicated battery service network, you get:
- Vehicles & spare parts delivered within 48–72 hours
- Reliable planning
- Minimal downtime for service and repairs
- Transparent status insights on your delivery

Fast delivery is part of the NIU experience.
Included with every partnership

The Full Dealer Suite

Your whole NIU business in one place. We have rebuilt the NIU Dealer Portal from the ground up: fewer clicks, more overview, and free for every NIU dealer.

Newly rebuilt

  • Your dealer homepage

    The information that matters most to your business, at a glance.

  • My Vehicles

    Manage your vehicles and register every sale.

  • Warranty for every NIU

    File warranty claims for any NIU scooter, even one sold by another dealer.

  • Orders, delivery & invoices

    Order 24/7, track your delivery with the courier and keep an eye on your invoices, all in one place.

  • Back-in-stock alerts

    Get notified the moment an out-of-stock part is available again.

  • One inbox

    Every notification and every dealer newsletter in one place, tuned to what matters to you.

Connected to the suite

Included

NIU Academy

Online courses, guides and materials, so your team knows every product inside out.

Included

First Ride

Our online test-ride system: riders book a test ride at your store, and you manage it where you manage everything else.

Included

NIU Media

Our marketing platform: campaigns, hyperlocal ads in your name and high-quality POS material for your store.

Your line-up

The range you'll be selling

From 50cc-class commuters to A1 e-motorcycles, off-road and micromobility — one brand covers your whole showroom.

125cc · A1 NQiX 500 125cc · A1 NQiX 300 125cc · A1 FQiX 300 125cc · A1 NQi GTS 50cc · AM NQiX 150 50cc · AM FQiX 150 50cc · AM NQi Sport E-bike BQi Utility 200 Kickscooter KQi Air Kickscooter KQi 300 Kickscooter KQi 200 Kickscooter KQi 100
Find your fit

Three ways to be a NIU dealer

From a focused display corner to a full brand store — choose the format that matches your business.

Standard Dealer

Standard Dealer

A traditional scooter dealer with a small NIU display area and standard POS material. The easiest way to add electric to your line-up and start earning.

Apply now
NIU Worldwide

Local for you — connected worldwide

Local team, local stock, local support — embedded in a worldwide network.

Claim your region

Local presence

Direct support for our dealers — aftersales and technical help close to you.

Administration & tech support

For dealers and customers alike — real people who know your business, backed by the Full Dealer Suite.

Warehousing & logistics

For short, dependable delivery times — distributed worldwide.

Rated by the people who sell it

Dealers rate NIU highly

In our 2025 dealer survey of 100+ partners, NIU scored at the top for the things that actually matter day to day.

0/5Dealer support
0/5Technical support
0/5Price-to-performance
0+Dealers surveyed