BECOME A NIU DEALER NOW!

Your Benefits

More attractive pricing and dealer margins
Full brand focus
Direct communication with NIU
Better availability of vehicles & spare parts
MORE ATTRACTIVE PRICING AND DEALER MARGINS
Without an importer as an intermediary, we can offer better prices and conditions.
FULL BRAND FOCUS
No distractions from other manufacturers/brands – we dedicate our full energy to further developing NIU as a strong brand in Europe.
DIRECT COMMUNICATION WITH NIU
As a NIU dealer, you benefit from a direct and collaborative partnership. Our local expert team is here to support you directly – whether it’s technical questions, sales, or support. Personal, fast, and competent – for your sustainable success with NIU.
BETTER AVAILABILITY OF VEHICLES & SPARE PARTS
Thanks to our optimized Europe-wide logistics and local warehouses, NIU vehicles and spare parts are quickly available. A strong battery service network and flexible financing models help increase your flexibility and planning reliability.
BECOME A NIU DEALER NOW AND ENJOY ADDITIONAL BENEFITS!
Apply now
NIU PORTAL
Your digital service center for efficient business processing. The NIU dealer portal offers you a central platform available 24/7 to make your daily work significantly easier.
NIU ACADEMY
Enhance your product knowledge with the NIU Academy – our online training platform with practical courses, guides, and valuable training materials about NIU products.
MARKETING SUPPORT
We actively support dealers in gaining more visibility and customer traffic. With targeted hyperlocal online advertising around your store, customized campaigns, and professional PR, we drive more test rides and increase brand awareness.

NIU EUROPE

LOCATIONS ACROSS EUROPE
for direct dealer support.
ADMINISTRATION AND TECHNICAL SUPPORT
for dealers and customers.
WAREHOUSING & LOGISTICS ACROSS EUROPE
for short delivery times.
DEALER CATEGORIES
STANDARD DEALER
Traditional scooter dealer with a small NIU display area and standard POS material
PREMIUM STORE
Shop-in-shop concept in a multi-brand store with a dedicated area exclusively for NIU
FLAGSHIP STORE
A NIU-branded store exclusively dedicated to promoting the brand and selling NIU products

Apply now to become a dealer