A New Chapter for NIU in Southeast Asia: P80 JET Factory Now Open

We're excited to share a major milestone for NIU in Southeast Asia: the opening of P80 JET, our new assembly factory built in partnership with TTA Group. It's a meaningful step forward for NIU in the region, with one clear goal — bringing premium, tech-driven electric motorcycles to more riders across Southeast Asia.

More Than an Assembly Line

P80 JET is located in the Bangna-Trad Free Zone and designed to grow alongside us, starting with a capacity of 10,000 units a year and scaling up to 300,000 over time. But the real story here isn't just about output — it's about approach. This is where our global expertise meets local insight, so the vehicles coming off the line are genuinely built for how people ride in Thailand and across the region.

Building a Foundation of Trust

A great ride is only part of the experience — knowing you're supported afterward matters just as much. That's why, alongside the factory, we've been building out a support system for our riders in Thailand:

• Parts, ready when you need them: our spare parts hub is fully operational, so downtime stays minimal.
• A network that's expanding: we're growing our 3S (Sales, Service, Spare Parts) locations nationwide.
• Value that holds up: through financing partnerships and battery refurbishment programs, we're helping riders protect their investment for years to come.

The Road Ahead: Our Vision to 2028

We've laid out a clear roadmap for the years ahead:

• 2026: launching our premium CKD production line alongside strong local partners.
• 2027: deepening our research into what riders across ASEAN need, to shape the next generation of vehicles.
• 2028: aiming to become the benchmark for electric mobility in Thailand, and a driving force across Southeast Asia.

A Sustainable Legacy

TTA Group's commitment to sustainability runs through everything we're doing at P80 JET. Beyond manufacturing, we're focused on knowledge transfer and local talent development — helping grow a new generation of engineering expertise while building a cleaner, smarter way to get around Thailand's cities.

Curious what's coming out of P80 JET? Explore our latest models or find a dealer near you.